Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity Macmillan Australia web links for further reading

web links for further reading and a glossary of key terms

It turns out that the book contains many errors

David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance

It travels all the way from the fundamental principles of the balance sheet to a few "tricks of the trade" – via analysis of funding structures and how to value companies

We experience this tumultuous decade alongside five unforgettable characters: Ugwu

Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity Macmillan Australia web links for further readingIn this long awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how