Behavioural Economics and Policy Design: Examples from Singapore B&H Books A new ad landscape means

A new ad landscape means new opportunities for writers who now have the incredible opportunity to push brand narrative to places it's never been before and to actually create something so useful or entertaining that it generates its own audience

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Daily Telegraph

Publication Date: 04 Aug 2005

Argov removes the kid gloves and explains why being extra nice doesn't necessarily mean he'll be more devoted

Behavioural Economics and Policy Design: Examples from Singapore B&H Books A new ad landscape meansAnalysts of government have frequently noted how Singapore's policies are grounded in rigorous economics thinking. Policies are designed to be economically efficient even if they are not always popular. This pioneering book takes a different approach. It aims to demonstrate how successful policies in Singapore have integrated conventional economic principles with insights from the emerging field of behavioural economics even before the latter became