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Armstrong analyzes the social and political situation in which oral history turned into written scripture
" "The Hard Side of Change Management
They lay out the approaches that have enabled such companies as Bell Atlantic
the powerful billionaire CEO…and her powerfully sexy new boss
In How Israel Lost Richard Ben Cramer analyzes the four questions that have bedeviled Israel and Palestine for almost forty I
What Is Brand Equity, Anyway? - Selected Papers on Brands and Advertising Condition:Very Good Armstrong analyzes the social andWhat Is Brand Equity, Anyway? is a must read for those involved with creating, planning and researching effective brands and advertising. Advertising and marketing academics or anyone interested in the field of advertising and brand strategy should add this book to their collection. What Is Brand Equity, Anyway? explores the way in which brands work, the factors that define the making of a strong brand and how brand strength can be measured and
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